Thursday, February 26, 2026

Artist's Statement: Neoliberal Loops Project

I am interested in the tension between universal narrative and individualized lived experience.

My work explores mundane and idiosyncratic details that reflect society. Neoliberal Loops explores neoliberalism, postfeminism, and the economic precarity of the 2008 Recession in the United States. The first day of this art exhibition marks the fifteenth-year anniversary since Occupy Wall Street protesters occupied Zuccotti Park. Additionally, economists say that recessions under capitalism come about every fifteen years. Therefore, this subject matter is timely and deserves our attention.

To explore this topic, my goal is to defamiliarize the familiar through mediations that create room for what Rancière would terms a “rupture.” My goal is that this rupture will open up a discussion. Neoliberal Loops includes music/sound and digital video, photography, stop animation, texts and images on moving LED signs, and letterpressed ink on paper. Whatever medium the idea demands determines the materiality.

I am influenced by personal experience and academic scholarship. We all experienced the recession viscerally in our individual ways. There are also scholars who can shed light and contextualize this period. Visual culture scholar Nicolas Mirzoeff proposed Visuality 1 and 2 based on historian Dipesh Chakrabarty’s concept of History 1 and History 2. This project takes the concept of rhetorician Kenneth Burke’s concept of revealing and concealing information about an event but expands the concept of text into the realm of visuals and sound. My goal is to mediate the concept of neoliberalism in a way that provides opportunities for new meanings and understandings of neoliberalism. Mirzoeff and film scholar Jill Godmilow critique the limitations and affordances of visual culture. I took what they have theorized and put it into practice to test and challenge their theories.

The Neoliberal Loops project features related works on the theme of the 2007-2009 financial crisis. I reflect on capitalism, feminism, and representation, and grapple with this material in a visceral way. I invite viewers to reflect on neoliberalism, which often seems as natural as the air we breathe, to open up a dialog about how representations of neoliberalism shape our understanding of it and how we might envision other possibilities for living differently.

This art exhibition was also an opportunity to receive guidance from Michigan Technological University’s Math and Music Lab (MML) co-directors Robert Schneider and Michael Maxwell for the Neoliberal Loops soundtrack. Combining math and music was an alternative way to view and viscerally experience the 2008 Recession.

These alternative ways of mediating history I view as avenues to new insights. That is, we view the phenomena, e.g. neoliberalism, in the same ways that results in its normalization. By viewing phenomena differently, it opens up new possibilities for discussions. With scholars Wendy Brown warning that neoliberalism is eclipsing democracy and Hannah Arendt insisting that people must come together in public conversation to affect politics, viewing neoliberalism differently is imperative.

– Emma C. Johnson, 2026

Works referenced:

Arendt, Hannah. “Action.” In The Human Condition. Chicago: University of Chicago Press, 1958.

Brown, Wendy. Undoing the Demos: Neoliberalism’s Stealth Revolution. Brooklyn, NY: Zone Books, 2015.

Chakrabarty, Dipesh. “The Two Histories of Capital.” In Provincializing Europe: Postcolonial Thought and Historical Difference. Princeton, NJ: Princeton University Press, 2000), 47-71.

Godmilow, Jill. Kill the Documentary: A letter to filmmakers, students, and scholars. New York: Columbia University Press, 2022.

Mirzoeff, Nicholas. The Right to Look: A Counterhistory of Visuality. Durham, NC: Duke University Press, 2011.

Rancière, Jacques. The Politics of Aesthetics: The distribution of the sensible. Translated by Gabriel Rockhill. London: Continuum, 2000.

Wednesday, February 25, 2026

Neoliberal Loops - 3-channel video installation with MIDI soundtrack (work in progress)

Directions: Play videos at the same time:

MIDI soundtrack, Emma Johnson, “Neoliberal Loops,” Sound, 16min, 4sec., 2025-2026.

Video 1 (long durée) - “Stock Market Crashes 1637-2025”
Emma Johnson, “Neoliberal Loops,” Digital Video, 16min, 4sec. on a loop, 2025-2026.
https://youtu.be/iS2-lWl_4hE

Video 2 (medium durée) - “Perusing Zillow and Billionaires’ Row”
Emma Johnson, “Neoliberal Loops,” Digital Video, 32min, 8sec. on a loop, 2025-2026.
https://youtu.be/mWAkUEqH_SE

Video 3 (short durée) - “Shopping and Waves by the Statue of Liberty”
Emma Johnson, “Neoliberal Loops,” Digital Video, 64min, 16sec. on a loop, 2025-2026.
https://youtu.be/x7zFbCuA1DY



Friday, February 20, 2026

Neoliberal Loops - Neoliberal Truisms (work in progress)


Emma Johnson in Germany, 2022, in front of the artwork of Birgit Brenner.

The second project will include truisms based on the style of Jenny Holzer, Barbara Kruger, and Birgit Brenner on the subject of neoliberalism and feminism. There will be numbers running on LED lights interspersed with 100 (or 365) truisms such that when text appears it is a surprise to the audience.

An example of text on an LED screen in Jenny Holzer’s work. https://www.hauserwirth.com/resources/2721-jenny-holzer-softer-targets/

e.g. of Neoliberal Truism by Emma Johnson: 

HAPPINESS IS CAPITALISM



The LED sign is ready for programming Neoliberal Truisms.

Beginning programming:


Neoliberal Truisms LED signs:

Neoliberal Truisms LED sign #1 (digitized cherry blossoms):


Neoliberal Truisms LED sign #2 (99 neoliberal truisms):

Neoliberal Truisms LED sign #3 (dates of stock market crashes):

Truisms will be printed at the CCCAC (or, to those not familiar with the U.P.: the Copper Country Community Arts Center;-) ) in Hancock, Michigan, USA.











Full playlist of Neoliberal Loops.

Neoliberal Loops - Neoliberal Loops [the soundtrack] (work in progress)

 

MIDI composition, 2025-2026

The piece is being created in Apple’s Logic Pro. These are the first 16 measures.


The music is defined by the stock market from 2007-2009.



Full playlist of Neoliberal Loops.

Neoliberal Loops - Neoliberal Loops [stock market crashes] (work in progress)

 Images from Wiki Media

1637

1869


2011
Full playlist of Neoliberal Loops.

Neoliberal Loops - Neoliberal Loops [Statue of Liberty water] (work in progress)

 Some screenshots from the 3-channel video installation:




Statue of Liberty images comes from the Library of Congress archives.

Inspiration from Wavelength (1967) images:



Full playlist of Neoliberal Loops.

Neoliberal Loops - Neoliberal Loops [Zillow + Billionaires' Row] (work in progress)

 Screenshots from Zillow


Full
playlist of Neoliberal Loops.

Neoliberal Loops - Sleeping Jutta (Lost in Translation) and Cherry Blossoms (work in progress)

I was inspired by Kacere and Coppola when creating Sleeping Jutta (Lost in Translation). However, I wanted to turn around the male gaze to confront the viewer.

Jutta, John Kacere, Oil on Canvas, 53 x 78.5in., 1973. Source: https://www.meiselgallery.com/artwork/jutta/


Lost in Translation (filmstill), Sofia Coppola, 2003. Source: https://michaelmoseryr2.wordpress.com/2015/10/18/260mc-coursework-1-lost-in-translation-analysis-cinematic-language/

Watch opening of Lost in Translationhttps://vimeo.com/122514833

Emma Johnson, Sleeping Jutta (Lost in Translation), Digital Photography Print, 13 x 19 in., 2026.

Emma Johnson, Sleeping Jutta (Lost in Translation), Digital Video, 27 minutes 30 seconds, 2026: https://youtu.be/RA4cIjnXvHQ?si=Ks969nUuMcPNv-4m

Coppola's opening sequence reminded me of the French version of Beauty and the Beast, which I find creepy.


Illustration for Beauty and the Beast. London: George Routledge and Sons, 1874.

Additional photographs in the Sleeping Jutta (Lost in Translation) and Cherry Blossoms series:

Emma Johnson, Sleeping Jutta (Lost in Translation) [blurry], 2026. Digital C-Print, 13 x 19 in.


Emma Johnson, Sleeping Jutta (Lost in Translation) [with hand], 2026. Digital C-Print, 13 x 19 in.


Emma Johnson, Cherry Blossoms [window], 2026. Digital C-Print, 13 x 19 in.


Emma Johnson, Cherry Blossoms [Houghton, Michigan, USA], 2026. Digital C-Print, 13 x 19 in.


Emma Johnson, Cherry Blossoms [Jena, Germany], 2026. Digital C-Print, 13 x 19 in.

Brown Bag Talk, March 2025


Beauty, Excess, and the Grotesque in the Late-Capitalism Critique of Lauren Greenfield" is a presentation by Emma Johnson at the RTC's March 28, 2025, Brown Bag Talk at the Petersen Library, Walker Arts & Humanities Center at Michigan Technological University in preparation for the SCMS 2025 Chicago presentation.

Filmed by Samantha Canevez for the Humanities Department at Michigan Technological University. Abstract: Embracing slow cinema and focusing on women are both underappreciated approaches to filmmaking when it comes to representing the financial crisis. One filmmaker who explores the financial crisis through these underused techniques is Lauren Greenfield. In this paper, I will explore three of Greenfield’s films through the lens of theorists Jill Godmilow and Nicholas Mirzoeff to show how alternative ways of looking provide a new critique of capitalism. Typically, films on financial crises are fast paced. Juliette Feyel and Clémence Fourton’s 2019 article “Post-2008 Films: The Financial Crisis in Fictions and Documentaries” argues that 2008-crisis films are represented in specific structures and patterns. Clichéd quick cuts show phone calls, graphs, and skyscrapers. These visual depictions are limiting, often excluding how crisis affects daily life and women. An alternative approach is found in the work of Greenfield, including the films The Queen of Versailles (2012), Generation Wealth (2018), and The Kingmaker (2019). I argue that Greenfield uses beauty, excess, and the grotesque to critique late capitalism. Greenfield favors mundane daily life with long shots of mansions with neglected pools, motivational posters in a vacated office, and dog poop left on the carpet after the nannies are laid off. She pays attention to women in a sub-genre where women are largely absent and uses slow-cinema techniques in a sub-genre that mostly embraces fast-paced narratives. Interviewees who would typically be depicted in quick clips are given screen time to humanize themselves. Greenfield juxtaposes excess with relatable reasons for its pursuit, drawing attention away from subjects and toward the system that creates it, coming close to accomplishing what Godmilow terms postreal filmmaking and Mirzoeff Visuality 2. Ultimately, Greenfield invites the audience to sit with her subjects, identify with them, and begin to imagine an alternative world.

Wednesday, February 4, 2026

Emma sings Kanye's "Stronger"

https://youtu.be/x8UZv6V7wBQ?si=60uaSLOuHgOACVMD

Singing "Stronger" by Kanye West, which samples from Daft Punk, in the Memorial Union Building at Michigan Technological University in Houghton, Michigan, for karaoke for Winter Carnival 2026, on February 4, 2026. A song also covered by Marnie in HBO's Girls. So, here is another iteration. Videography by Varsha V.K.